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Mahaney went on to predict that, despite Netflix's increased output of original films and the relative commercial success of "Bright," the streaming service will tend to prioritize original TV content over original movies. By contrast, the film's audience score on the site sits at an impressive 86% - a figure that Netflix CEO Reed Hastings recently cited to suggest that critics of "Bright" were "pretty disconnected from the mass appeal." "Bright," a buddy-cop fantasy film, received a 26% "Rotten" rating from critics on the reviews aggregator Rotten Tomatoes after its December 22 premiere. "But I'm just struck by the fact that critical reviews may not be as critical as the market, and the evidence of that is the commercial success of 'Bright,' at least according to the company, versus the fact that it got relatively low ratings from the critics." "Positive critical reviews and things like Oscar hauls I think are very helpful for the company," Mahaney said.

People music mary blige husband spent money new girlfriend movie#

Mahaney pointed to the commercial success of Netflix's critically panned, Will Smith-led original movie "Bright" as an example of how critical reception may not mean too much to Netflix. Will Smith and Joel Edgerton in the fantasy thriller "Bright." RBC analyst Mark Mahaney spoke to Business Insider about how the streaming service will likely continue to prioritize audience numbers over critical acclaim as its barometer of success. The streaming service has said it plans to release more than 80 original movies over the course of 2018.īut what do critical acclaim and awards season recognition really mean for the success of Netflix's original content moving forward? Netflix's notable success with "Mudbound," however - its first non-documentary feature to earn an Oscar nod - comes amid a huge push for the company into the realm of original film. "Dunkirk" director Christopher Nolan, for instance, called Netflix's film strategy " mindless" last year, while praising Amazon Studios for instituting a 90-day theatrical release window for films that it will later stream. In 2016, critics cited the Oscars' snub of Netflix's critically acclaimed drama "Beasts of No Nation" as evidence that the industry was " turned off" by Netflix's business model, which debuts films on the streaming service simultaneously with theatrical releases.

In previous years, Netflix earned a total of seven Oscar nominations, dating back to its first nod for the 2014 documentary "The Square." Last year, Netflix grabbed three nominations for documentaries and won its first-ever Oscar for the documentary short "The White Helmets." Netflix makes a big push into filmīut the Academy has taken a while to warm up to the streaming service. The streaming service also earned three nominations for its documentaries "Icarus," "Strong Island," and "Heroin(e)," and one nod for the foreign language film "On Body and Soul." Blige) and best adapted screenplay (writer-director Dee Rees). Netflix's critically acclaimed original drama "Mudbound" earned four nominations for the company, including nods for best supporting actress (Mary J. Netflix grabbed a record eight Oscar nominations on Monday, signaling that the streaming service's film business has started to overcome what some critics have called an " anti-Netflix bias" in Hollywood and among Oscar voters.